Mozilla might actually get better results by ASKING people to PLEASE donate as opposed to saying "Donate Now". It comes across as cold and callous, like something we are expected to do. Why not just say "Please donate whatever you can to help Mozilla to reduce our operating costs and make it easier for us to continue to offer you the great products and service you've come to love over the years!" (Or something like that....) I love Mozilla Firefox and prefer it over Google Chrome, but I won't contribute because I feel like I'm being told to. The old saying "You catch more flies with honey than you do with vinegar" certainly applies here. Just saying....